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November 29, 2010

Twitter’s Fledging Wine

Posted in: Wine Marketing


If you just can't get enough Twitter now you can enjoy it in a whole new form: wine. Appropriately called Fledgling the label is a collaboration between Twitter and Crushpad in Napa Valley and launched with two vintages: a 2009 Chardonnay and a 2009 Pinot Noir. I haven't tried them yet myself but according to Slashfood the Pinot is pretty good.

Perhaps the best part of this whole Twitter wine endeavor is that The Fledgling Initiative sends $5 of every bottle sold to the non-profit organization Room to Read, which makes literacy and educational programs available to children around the world and for The Fledgling Initiative specifically in Uttarakhand, India. Fledgling Wine is currently only available online for $25/bottle or $300/case, and you can stay abreast of the latest news by following the brand on Twitter at @fledgling.

By Rigel Celeste | Source :: www.luxist.com

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