"The ‘Bins’ range started out as a cheeky concept based on many Australian wines using the specific ‘bin’ number to identify their wines.
In the UK, bins are more commonly associated with refuse and so we thought it may be fun to turn it on its head and use photography of regular bins outside normal peoples’ homes in the UK. As is quite common, householders paint their respective house number on their bin to identify it as theirs. Bin 15a is obviously a flat.
Nobody was more surprised than ourselves, when the ‘joke’ was taken a little more seriously than we had anticipated – the range pictured being produced and finding a willing market in Canada."
Designed by: Dare! of North Yorkshire, UK, specialists in beer, wine and spirits packaging.
By Yael Miller | Source :: www.thedieline.com