lot-96

Some redesigns are subtle and slightly refreshed. Change a border, enhance a background, and update a brand mark. Others are more intense and can breathe new life into a brand in need of rejuvenation. A clever Voicebox associate once compared the varying degrees of package redesign to cosmetic surgery, describing the level of departure from the original as follows:

1. Botox®
2. Tummy Tuck
3. Gender Reassignment

Based on that scale, we’re proud to be a solid 3 with Lot 96. The redesign was a complete overhaul; from bottle shape, label shape, both brand and sub-brand marks to paper, imagery, color palette, and finishes. We essentially started from scratch, much like the winery itself has in recent years with its new winemaking team, practices, and processes.

Best known for its flagship varietal, Petite Sirah, Lot 96 commemorates Foppiano’s founding in 1896. The redesign celebrates Foppiano’s rich heritage with a bold and contemporary numeric lock-up and striking color palette, which is offset by a vintage photo of Louis M. Foppiano signifying one of five generations of Foppiano descendants to take part in the family wine business.

Design by Voicebox Creative | Source :: Lovely Package

Comments

Comments are closed.

Need labels urgently? Veritas Consulting digital label printing prints any quantity from 1 label upwards, plus we cut digitally to any size or shape. We also offer fast turnaround times so that your urgent orders can be met. We print the jobs other printers don't want to do! Contact Mike or click on the link below.

Tired of waiting 3 to 4 weeks for your labels? Veritas Consulting digital label printing offers fast turnaround times which enables our customers to get their products to market quickly. Contact Mike or click on the link below.

Are you looking for the most unique, head turning way of branding your company, event or just looking for a gift to impress? Nothing looks as great as your own personalised label on a bottle or package. Contact Mike or click on the link below.

Veritas Consulting digital label printing offers personalised labels for weddings, anniversaries, birthdays or any other special occasion. Contact Mike or click on the link below.
Marquee Content Powered By eTDS TechnoSys.
Visit Our Plugin Community.
Close
E-mail It