“Your brand isn’t what you say it is. It’s what Google says it is” - Chris Anderson, editor of Wired Magazine & author The Long Tail.
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“A great brand is a story that’s never completely told.” - Scott Bedbury, author, “A New Brand World”.
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“Simplicity is the ultimate sophistication.” — Leonardo da Vinci (1452-1519)
Consider this:
Simplicity isn’t simple. Complexity is simple. Anyone can make something complex. Read the front page of any newspaper. You’ll find complex problems everywhere. Look into your own life. You’ll find complex forces at play. Complexity is the natural state of things. Sophistication lies in […]

“There are really only two kinds of wines in the world, wines that taste like they come from somewhere, and wines that taste as if they could come from anywhere. Australia, to both its benefit and its detriment, has become the world’s master of wines that taste like they could come from anywhere.”
“From a fine […]

The difference between good design and great design is time.
“Great design takes A LOT OF TIME. Great design doesn’t just happen. It’s the result of research, planning, and iteration after iteration. It’s not your fault you don’t know that – as you go through your life, you only see the finished products. You don’t see […]

“Change is a habit and you have to get in the habit of it. If you don’t, you will find yourself losing the ability, just as you can lose physical skills. You have to keep your mental muscle loose. You have to keep stretching it”.
Professor Arthur Cullman, marketing professor Ohio State University, as quoted in Trading […]

“The designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
Antoine de Saint-Exupéry (French writer).
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“Designing with a conscience - in fact, living and working and playing with a conscience - and dumping products that have dubious origins or harm the environment is the way of now, as our future is already here and it ain’t looking so pretty inside. Here’s only one fact in the calamity that is being […]

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