garden route detail page

The Garden Route wine label was designed to have genuine provenance and to resonate with anyone who has ever been, or is thinking of going, to South Africa. The bold and simple colour palette and recognisable, confident brand logo, along with the fold-out back label for consumer interaction has been described by James Griswood, Tesco Wine Buyer, as "brilliant" and "nifty"; check out his blog here: The Garden Route Tesco

Design by Barlow Doherty

Unsworth Vineyards

Filed Under Wine Packaging Design | Comments Off





The Turyk family has long history of summers at Vancouver Island's Shawnigan Lake, and in the fall of 2009, became aware of a small vineyard and winery for sale in the nearby in the South Cowichan Valley. Translated from the local Coast Salish dialect, Cowichan or 'warm land,' is a unique terrior for growing curious new grape varietals. With a forty year history in BC's fishing industry, proprietors Tim & Colleen Turyk felt ready for a new challenge.

In memory of Tim's mother Marjorie, who as a child summered at Shawnigan and subsequently introduced her family to the Lake and the Cowichan Valley, Tim and Colleen settled on the name Unsworth, Marjorie's maiden name, to showcase their wine. The beautiful property with the old farmhouse reinforced their vision of a sustainably managed vineyard and quality focused winery complemented by a small restaurant serving natural local food. Sharing the vision, and property by the end of this year, is Chef Bradford Boisvert and his wife and business partner Leah from nearby Amusé Bistro in Shawnigan Village.

Hired Guns Creative helped the Turyk family with the naming of the winery, branding, wine label design, website design, print design, and signage design. The labels feature silver foil, subtle embossed details, and a die-cut shape that is carried throughout the rest of the winery's marketing materials.

Design by Hired Guns Creative | Source :: Packaging of the World

Grassini Family Vineyards Bottles

Grassini Family Vineyards Bottles-0

In 2002, the Grassini’s established a family vineyard in the Happy Canyon of Santa Barbara, California. A simple crest with a ligature of the number 5 and the letter G was designed with inspiration from the five children. After several successful harvests, the family knew it was time to take the crest and build a more robust brand expression with Duffy & Partners—one that would more aptly reflect all that the vineyard and its harvests symbolized.

New bottle design components include metallic silk-screened bottles, individually signed and numbered labels and hand-dipped wax seals. The Grassini Family Vineyards striking new bottle design by Duffy & Partners is now on the market.

Design by Duffy & Partners | Source :: Packaging of the World

Conte Giangirolamo

Filed Under Wine Label Design, Wine Labels | Comments Off



Feasibility study for Winery Girolamo Martina Franca Italy.

The wine label evokes the history and identity of the Trulli of Alberobello.

Design by Domenico Buttazzo | Source :: Packaging of the World



The ini­tial ap­proach to the de­vel­op­ment of this de­sign is based on a fun­da­men­tal premise: dif­fer­en­ti­a­tion. The idea was to give a prod­uct which stands out from the rest of the range wines Prince of Viana. There are three ax­es around which re­volves the de­sign of this Lim­it­ed Edi­tion: an or­gan­ic dec­o­ra­tion which is re­peat­ed as a pat­tern, a cen­tral vin­tage ban­ner and a monochro­mat­ic scheme.

Design by Comunicacion Visual | Source :: Packaging of the World

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