Design inspired by the posters of famous artistic and cultural movement "Art Nouveau" of the late nineteenth century. The name, style of wine "Late Harvest Semillon," the design and concept of the product are in perfect harmony with all that time represented "Belle Epoque".
The creative idea of this wine label is to immerse the users into an improvised route by bicycle through the Adriatic coast.
We tried to show each of the three different trip stages within three different labels: The beginning, showing the feeling of nerves and uncertainty in the beginning of the trip; Midway, showing the anecdotes and experiences lived in the way; The End, it is about the goodbye of our adventure, the experience of all we have lived during the trip and all the memories we keep.
The three bottles of wine are united through the drawn-hand line, and in every label increase the number of bicycle saddles which symbolizes the meeting with more people in the way.
Source :: Packaging of the World