Stick to the basic design rules, but try and be innovative, even if it is just through the use of different paper or varnishes.

Always keep your labels simple, never over-complicate the process.

Gimmicks may look impressive initially, but will not give your brand longevity.

Make sure your name or branding is strong.

Make sure that the printing costs of your labels are realistic.

Do your research in the market, know your facts before doing your labels, as you don’t want to go through the same exercise in a hurry.

By Vanessa Fogel - Vanessa Fogel Design.


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