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Gallo rose wine White Grenache, designed by branding consultancy Davison Williams, scooped best design and packaging prize at the 2008 Drink Business awards.

The ‘clutch bag’ design, with capacity for the equivalent of two 750ml bottles, aims to appeal to its female target audience and to brighten up the traditional rectangular bag-in-box market. The product is now being stocked exclusively in Tesco.

Source :: Design Week via Packagings of the World.

Comments

One Response to “Gallo Rose Wine “Clutch Bag””

  1. Marie Calderón Sund on January 24th, 2009 21:52

    I think it is cool thing to do as a one time thing for a promotion in order to attract a certain segment of the market. I would even buy it once just by curiosity. It would be great to more things like that out in the market.

    However, I do not think it would inspire the consumers to repeat the buying of this wine, as it does not transmit any inspirational characteristics of the wine inside.

    Cheers,
    Marie L. Calderón Sund

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