Mash begun working with Redheads some years ago and since then we have enjoyed a great relationship being involved with a number highly creative branding and packaging projects. Wines such as Yard Dog, Barrel Monkeys and Esule have provided Redheads with a unique portfolio of wines that stand out from the crowd whilst gaining an international cult following.
Featured here are some of those wines. Mash has also re-designed the Redheads logo and business stationery in 2008. ‘Esule’ means to fall from grace. The plight of the once king of wine grapes, Cabernet Sauvignon. This grape variety has lost some of it’s popularity as other grape varieties have come into vogue. The brief was to communicate this fact. The imagery shows a somewhat cryptic tale, a gun yielding woman another in tears and the result, a life changed forever as the once successful is now just a bum on the street. The end character still holds his former crown. It is not he who has changed, it is them.
Design by Mash Design.