Another Francis Ford Coppola presents. A Rosso & Bianco Winery mini version of the same name brings a bit of glam to the wine in a can variety. Not sure if this trend will garner the same fame as it’s counterpart, wine in a box, but it seems to work. Partly because it doesn’t target the wine snob but rather the spontaneous, impromptu, "let’s celebrate" kind of person.
From the website:
For a multitude of moods and "just because" occasions, Sofia Mini is a single—serving of our effervescent Blanc de Blancs. Zesty, refreshing, cool and fun, each dazzling pink can comes with its own straw for sipping, so you can take it anywhere—anytime you feel like sparkling. Available in a metallic hexagon 4-pack box or sold individually.
By Abraham Vizcarra. Source :: www.thedieline.com