Extended Text Wine Labels

Although more commonly associated with pharmaceutical packaging, extended-text labels can be applied to a number of other products. Winemaker Cline Cellars is using the technology to build its brand and connect better with its customers by telling the story of the 100-plus-year-old wines. Is this something your wine company could use to get the most out of your limited label space?

Read the article.

Comments

One Response to “How Extended-Text Labels Can Improve Branding”

  1. Anselmo Guerrieri Gonzaga on April 30th, 2009 17:30

    I think this is a great idea we are thinking of adopting the same kind of labels for a line of wines we are producing for the German market. I think that this kind of back label adapts well for medium to high range wines but not to the higher end wines of the market where less…..is more.
    Great blog congrats I read it very often and would be interested of what you think of the blog of our winery….we just opened up the english version http://blog.sanleonardo.it/en/

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