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June 26, 2007

Enjoy The Show!

Posted in: Design

A few years ago I got a project to design a wine label. When I went to my local high-end wine shop I was surprised at the lack of creativity being displayed on wine labels. In a market so saturated I would have thought that entrepreneurs would want to stand out. Instead they all wanted to look like one another.

In the last few years, companies have definitely been branching out and exploring their own styles. An excellent example of out-of-the-box thinking are winemakers The Three Thieves who have partnered with American icon, Nashville’s Hatch Show Print for the brand’s new release: The Show. Hatch posters and colourful designs have been a staple of the American entertainment landscape for more than 125 years. If you wanted to fill seats, Hatch got the job done.

I love how they incorporate the whole label into the design and bleed the of funky blue design in the background - it really draws you in. The Show adds yet another dimension to the sometimes stuffy world of wine. Go take a look at the three thieves video. Here’s one show that will grab your attention!

Source: design muse

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