Archangel 1

archangel-02

archangel 3

The unique brand story of Archangel is one steeped in love, hope and fate. Starting in war-torn Poland and continuing to this day- a generation on in New Zealand - it’s about the interlacing of relationships and destiny. An antique European lace reflects this interwoven tale which embossed, over-glossed and pearlised print finishes hightlight the densely textured quality of this incredible journey.

Designed by Tardis Design and Advertising, based in Wellington, New Zealand.

Source :: Packagings of the World

Comments

3 Responses to “Archangel Wines”

  1. Lorenzo on September 30th, 2009 11:16

    Very nice label, wonder if that’s a font they used and which, anybody knows?

    I find that too frequently wine is associated with a country-side image, whereas it should be marketed more as an emotion, like this one that evokes protection, warmth, confidence, love and all the good things in life.

  2. Mary on October 13th, 2009 11:55

    Hi Lorenzo, Glad you like the label. this is our label that our brand designers worked so hard to create. We feel it captures all the emotion that surrounds our story behind the brand. I’ll forward your link to the designers and see if they can let you know more about the font etc.

  3. Meena Kadri on October 13th, 2009 23:12

    Hi Lorenzo – we very much agree with evoking emotional responses and cultivating confident brands.

    The font used here is Centaur which was selected for its Old World overtones. We customised the A and the R specifically for the Archangel brand.

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