Could tiny bottles be the next big idea for wine

The latest innovation from custom winemaking facility Crushpad is a new way to get their boutique wines into more hands. Their new TinyBottles come in sets of four, letting potential buyers taste several different wines for a lower cost, hopefully attracting those who might balk at spending $50 or more for an unfamiliar wine.

The new tasting kits are available on the site, a website that also includes videos and recommendations and sells wines from the various small vineyards. On Brixr a four bottle tasting pack sells for $29.95.

The bottles were developed for Crushpad customers but an article on Wines & Vines says that Crushpad could also use the system for other wines include barrel samples or imports. Other applications include online tasting, retail or restaurant samples, in-flight wine tastings or review samples.

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