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August 10, 2007

Shaving With Wine???

Posted in: Innovation

It’s been around for a while now, but it’s kind of new to me.  Maybe that’s because it’s been focused toward women and not men.  What am I talking about?  Skincare with wine!

Carlo Mondavi, of that family, has started Davi Skin, Inc., a company that makes skincare products using microencapsulated anti-aging ingredients that include wine.

We have all heard of the benefits of the antioxidants in wine.  That’s true if the wine is ingested, but does it work on the skin, too?  The idea behind the microencapsulated mertitage, as it’s called, is that it stays on the skin to work longer than if it weren’t microencapsulated.

What makes this different, though?  There have been wine-based products for skincare for several years, but this is the first line that includes men’s products.  And for a measly $175, you can get their base product for men, Le Grand Gru.  Same name, same price as the women’s product, but packaged for men.  I wonder if they are different products or not…  Something tells me it’s just packaging.  Along with the anti-aging face cream are an anti-aging shaving cream, a grape seed exfoliating cleanser, a coastal vine aftershave and a “Vine Fresh” SPF lotion.

Products can be purchased at Bergdorf Goodman or The Grooming Lounge.

I’ll admit I like to pamper myself, but I generally prefer my wine in a glass than in a shave cream.  However, I’d be willing to try it out. $25 is a lot for shaving cream… for the price, I think the products should come in free Riedel glassware!

Source: wellfed.net

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