The Glass Packaging Institute (GPI), the trade association representing the North American glass container industry, conducts the annual Clear Choice Awards, which recognizes consumer product goods companies that package their food, beverage, cosmetic and fragrance products in glass.
“Through designing and using glass packaging for your brand, you are leading the way in providing your customers with what they really want—a ‘pure,’ ‘premium’ and ‘sustainable’ product,” says GPI President Joseph Cattaneo. “Choosing glass for a food, beverage, or cosmetic product is an environmentally and socially responsible decision that allows for a package design that creates superior shelf impact and brand loyalty.”
Winning product in the wine category was the Sonoma Vineyards Chardonnay and Merlot bottles targeted to appeal to the 25-35 year old new group of wine consumers.
The glass bottles are as elegant as the wines themselves, yet approachable and easy to enjoy with their twist-off closures. The package labels depict three distinct countryside scenes of Sonoma County per SKU.
By Mike Carter.