The 2009 Wine Of Design program brought together 6 creative icons with 6 of the best winemakers in order to reinvent the wine experience and produce a limited edition range of wines with all proceeds going to Make Poverty History.
Created by Rory Kent, Wine Of Design seeks to make the wine story compelling to more people while at the same time push the boundaries of wine packaging and design.
The production of handcrafted wine is a beautiful thing and there is a great deal of interesting, passionate and warm people making wine. These people are typically agricultural and artistic. It was identified by our client that there is a connection missing between these people and their work, and the everyday or “non-fanatical” wine consumers.
Wine Of Design seeks to inspire all fine wine producers to innovate their dialogue with new consumers. At the same time, consumers find wine falsely daunting and intimidating and it is through programs such as Wine Of Design that our client seeks to identify the characters, regions and products of wine in a manner that is approachable and compelling.
3 Deep Design had the pleasure of collaborating with the following wine makers and creative icons throughout the program;
1. Matt Moran and Phi
2. Nick Littlemore and Mount Langi Ghiran
3. MATERIALBYPRODUCT and Yarra Burn
4. Sass & Bide and Ocean Eight
5. Sam La More and Coldstream Hills
6. Anthony Lister and De Bortoli
As with every project established by 3 Deep Design, our work with Wine Of Design epitomises our bespoke approach and passion for image making, art direction and the Australian wine industry.
Source :: Lovely Package