Millesima is a Bordeaux “negociant” house founded in 1983 by Patrick Bernard. It is a family owned and run business. Millesima launched its online store in 1997 and the online sales now account for 40% of the gross turnover. It is present in 11 countries, including the US since 2006 and just opened a branch in Shanghaï. Their wines come directly from the producers and are stocked in their huge cellars in the heart of Bordeaux.
Since Gerard Spatafora joined the company as Internet Marketing Director 3 years ago, an innovative web marketing strategy was implemented: development of the Internet sales from 5% to 40% of the turnover, rich media with a series of videos to present the properties and their owners or managers run by Frederic Lot, an intense presence on Facebook mostly in French unfortunately, a Twitter account and now an iPhone application for their online store.
Gerard Spatafora and his team strongly believe in the future of the smartphones (IPhone, BlackBerry, Samsung ) as well as in the future of the mobile Internet. The keyword for Millesima is: personalization of the relationship. That’s why the app was preferred to a mobile site. The customer just downloads the application to the smartphone and is master of the game.