Whole Foods is launching a new organic wine called Green Path. Green Path wine will be sold exclusively at Whole Foods stores nationwide starting this month.
The Australian Chardonnay and Shiraz are organic wines made by Organic One Wines, one of Australia’s oldest and largest vineyards. The wines come from the Billabong Vineyard in Jerilderie, New South Wales, Australia and will sell for approximately $12 US.
The packaging choice on this wine is interesting. The wine will be sold solely in Tetra Pak one liter cartons. Tetra Pak is a paper-based carton marketed as an environmentally-friendly alternative to plastic or glass bottles.
Sustainable is Good reported earlier this year on Aqua 2 Go using Tetra Pak packaging for its water - the story produced a large amount of discussion on the Tetra Pak packaging and its environmentally friendly claims.
There is concern that Tetra Pak packaging is complex and difficult to break down and recycle effectively. The company who produces Tetra Pak claims their product is of tremendous benefit to the green community and a viable alternative to plastics and glass.
According to a recent statement, the Country Vitner (Australian Wine Exporter) and Whole Foods believe the packaging for their wine is ideal as it provides customers who want to “enjoy a quality wine in a portable, recloseable, safe and easy-to-use package.”
They also point out the fact the Tetra Pak is made from a renewal resource (paper) and is lighter in weight than traditional glass bottles, requiring less trucks for transportation, in turn reducing total greenhouse gas emissions.