Chateau Lafite Rothschild Puts Chinese Symbol on Bottles
Posted in: Wine Packaging Design
We've heard a lot recently about the growing appetite for wine, especially French wine. Decanter reports that the 2008 vintage of Chateau Lafite Rothschild (the Luxist Awards winner for Best International Red Wine) will bear the Chinese symbol for the figure eight on the bottle. The symbol is in celebration of Chateau Lafite Rothschild's partnership with CITIC, China's largest state-owned investment company on the peninsula of Penglai in Shandong province, an area said to be China's Bordeaux.
A spokesperson for Lafite Rothschild commented that the "shape of the symbol seems to offer a perfect representation of the slopes of the vineyard and commemorates the launch of our Chinese wine project." The small symbol might also help the wine be even more popular in China, the figure eight is considered very auspicious. The Decanter article also mentions the speculation that Château Mouton-Rothschild may choose a Chinese artist to design the label for its 2008 vintage.
By Deidre Woollard | Source :: www.luxist.com