Concha y Toro : The World’s Most Admired Wine Brand
Posted in: Wine Branding
The August edition of Drinks International publishes the “World’s Most Admired Wine Brands” ranking, where the Chilean Concha y Toro obtained the top position in the list, being nominated the most number of times and surpassing long established brands like Torres, Vega Sicilia, Antinori, Penfolds and Jacob’s Creek, to mention just some.
In recent years, Concha y Toro’s position as an industry leader has become established. However, this is the first time it has been recognized and admired by some of the most influential figures in the wine business.