The success of New World wines can be attributed to striking graphics as much as the quality of the product. David Benady examines how European brands are responding in the struggle for shelf standout.


One Response to “Wine Label Branding Off The Shelf”

  1. gary hendrickse on April 10th, 2008 12:17

    Part of the challenge lies in understanding that the label is not the brand. Producers spend 20-30k or less on creating a new label and they think they have a brand.
    A colleague of mine likened the science of branding to that of winemaking and I fully agree. There is a helluva lot more to developing a brand then knocking a creative label together.

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