image This package won best design and packaging prize at the 2008 Drink Business awards, for its clutch-style handbag box. Now perhaps I am just not the right kind of woman, but I found the strapline “White Grenache – loved by women almost as much as they love their handbags”, a tad condescending. "Appealing directly to the rosé wine consumer" – does the love of rosé equal a love of handbags? Apparently so; according to Tesco, where it is being sold, the package has been “incredibly successful”.

By Natasha Chetiyawardana.

Comments

One Response to “Gallo Rose in a Box”

  1. Kristi on July 20th, 2008 6:38

    lol this is pretty funny actually. When I first read the title I thought it was going to be a regular box of wine. But low and behold its actually not!

    Im not sure I like it though. And not for the reason you dont like it. I just dont like it because honestly its kind of ugly!

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