Have you ever wondered what is really in the wine you drink? If you’ve done a little research on the subject you know that is more than just grapes (a great round table discussion on Wine Business details the types of bacteria, yeasts and other additives used). Bonny Doon Vineyard is about to make it a little easier to find out what is in your wine with labels that will disclose all wine ingredients beginning with the 2007 vintage white and 2006 vintage red wines.
The ingredients are listed in two sections on the back label of each bottle of Bonny Doon wine. The first section highlights the wine’s basic ingredients such as grapes and sulfur dioxide, a preservative, found in the wine. The second section will point out ingredients used in the production of the wine such as bentonite, (a type of clay used to clarify wine prior to bottling) that no longer remain in the wine.
In a press release the company said that they are doing this both to educate the consumer but also to reduce their own dependence on standard wine additions. It’s all part of the company’s restructuring process which has included an increased focus on biodynamic practice in their own vineyard and encouragement of the same with their contract growers to produce wines that are less technically manipulated.
That’s not true.
At least it’s not true almost all the time. Very few of your prospects literally can’t afford it. What they are really trying to say is, “it’s not worth it.” As in, it’s not worth reprioritizing my life, not worth the risk, not worth what I’ll have to give up to get this, not worth being in debt for.
One response to repeated cries of “I can’t afford it” is to lower your prices. A better response is to tell a better, more accurate story, and to tell it to the right people. The best response is to make something worth paying for.
According to a commissioned report on behalf of French wine-makers, more than half of British men (54%) said one pint at the beginning of an evening was enough to quench the thirst before moving on to wine. The report also reveals that 72% of British men consider wine to be a more sociable drink than beer, with 68% preferring to share a bottle between friends rather than taking it in turns to buy rounds of beer.
While the decor of the British pub has changed to accommodate drinkers’ evolving tastes, more than half (52%) conceded that the range of wines on offer in British pubs often outshone the beer choices, and slightly more (54%) admit they are likely to drink less beer than wine in the future. Also 75% of British men admitting that they would rather choose from a menu of lighter options, particularly European-style dishes to share, such as mezze and tapas, which sit better with wine.
“The news that Britain is increasingly a nation of wine drinkers may seem surprising, but in reality it’s been gathering pace for some time” said Wine expert Olly Smith, of the BBC TV programme Saturday Kitchen. Smith continued to comment that wine is a “journey of discovery, adventure and good fun that’s rapidly capturing the British imagination”.
So it looks like that by 2039, a generation from now, the British male will more likely to be enjoying a Bordeaux instead of a Bitter at the local pub. Glass of dry white Calvin please!
Filed Under Wine Label Design | Comments Off
For certain winemakers, what is on the label rather than what is inside is the main selling feature. We’ve seen it recently with the wines that put Jesus and infamous dictators on the bottles and we are seeing it again in the new 2005 Mamietage wine which features images of aging bombshell Mamie Van Doren. Like the Marilyn Monroe wines we have seen before, this wine features nude pictures that are covered by peel-away stickers. There are three 1.5 liter bottles, two images of Mamie today (heavily Photoshopped, we hope, although for someone born in 1931 according to IMDB she looks fabulous) and one of Mamie at age 21. Should you choose to partake of the wine you will find a blend of Cabernet Sauvignon, Petite Verdot, Syrah and Malbec from the Alexander Valley bottled by the Armida winery which is located in Healdsburg, CA. A set of all three bottles sells for $300.
Graphic Designer Patrick Humphreys comments on the re-design of the Klein Avontuur label.
“The Klein Avontuur range already had a graphic property that the client wanted used for the update - a full colour linework depiction of homestead, mountain and vineyard. To modernise the look of the
illustration, I converted it to a single buff colour line graphic and used this, combined with a 50% tint of the buff as a background as the graphic link between the varietals in the range. The range is demarcated by strong colour panels on a clean, white background”.
By Mike Carter.
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