Economist and blogger Justin Wehr has created this handy list of the top 15 countries by internet population. It uses recent data from comScore, which puts the total number of unique users as of December 2008 at just over one billion. Below is the detailed breakdown.
Top 15 countries, by Internet population:
1. China: 179.7 million
2. United States: 163.3 million
3. Japan: 60.0 million
4. Germany: 37.0 million
5. United Kingdom: 36.7 million
6. France: 34.0 million
7. India: 32.1 million
8. Russia: 29.0 million
9. Brazil: 27.7 million
10. South Korea: 27.3 million
11. Canada: 21.8 million
12. Italy: 20.8 million
13. Spain: 17.9 million
14. Mexico: 12.5 million
15. Netherlands: 11.8 million
Need I say more?
Source :: PSFK
Moet & Chandon has been doing a big push with the awards ceremonies lately. They had a red carpet presence at the Golden Globes and now they been designated the exclusive champagne of the 81st Annual Academy Awards. This is the first time that the Academy of Motion Picture Arts and Sciences has had a champagne designation for Oscar and pre-Oscar events (I’m guessing LVMH had to pay a hefty fee for the privilege). Moet & Chandon will be the only champagne or sparkling wine served at the 2009 Oscars.
For those of us not attending the show, there is an Oscars "party kit" on the Oscars website that includes recipes from Wolfgang Puck and a champagne cocktail, the Red Carpet Fizz, which features pomegranate juice, orange liqueur, fresh raspberries and Moet & Chandon White Star.
By Deidre Woollard. Source :: www.luxist.com
This beautiful range was designed by Insite and is a very recent re-brand from the ground up for a popular winery, Thirty Bench.
Source :: Packagings of the World.
Filed Under Wine Branding | Comments Off
In my experience the life cycle of wine packaging is generally about 2 – 3 years. After that it becomes tired and needs to be rejuvenated and refreshed. This can prove a costly exercise (although it needn’t be so) so wouldn’t it be more cost efficient to spend more on advertising rather than packaging?
Ted Mininni, president of Design Force, argues that investing in packaging is the way to go and he gives us some advice:
- It’s no secret that most conventional advertising isn’t cutting it. When marketers think about how to allocate their budgets, maybe they ought to be spending less on advertising. Why not take those dollars that aren’t going to be spent on advertising, and invest them in packaging instead?
- Many marketers would scratch their heads and say that they already do invest substantially in product packaging. If that is so, why does a plethora of category packaging out there look so boring, so similar, so uninspiring? Remember that consumer packaging may be the only opportunity many brands have to “sell” consumers, since so much advertising is lost on them.
- What does the consumer interface with first—the product, or the package the product comes in? The package. So, it is expected to do a great deal. Get the consumer’s attention in three seconds flat. Stand out from competitors’ products. Hold the consumer’s attention long enough to identify with the message, lifestyle and emotive cues in the imagery and communications prompting them to pick up the product. Make an all-important connection. Take it home.
- Now be honest and ask yourselves whether your packaging is doing the job. Even if your products represent category leaders, is your packaging really selling the brand? Given the mercurial nature of fast-changing consumer desires and today’s retail environments, a change may be in order. That change might be subtle, yet make a huge difference, while requiring a fairly modest investment.
- If packaging isn’t doing the job, it’s time to reinvest in this most crucial element in your marketing mix in a significant manner. That might even involve—gulp—radical new thinking. That takes courage. But look at it this way: It’s less risky to break new ground if a brand has little equity or market share, and it might be just what the doctor ordered.
Bottom line: brands demanding unique positioning in the consumer’s mind demand unique packaging. Whether the challenge is to market heritage brands to newer generations of consumers or to launch new brands to the marketplace, the packaging focus has to be the same: owning mindshare. Packaging may be marketers’ first and only opportunity to make that vital connection with the consumer. If your products are lost in the retail shuffle, or you’re about to jump into the marketplace foray, you’ve got a big challenge on your hands.
Now tell me there’s a better way to allocate marketing funds than trail-blazing new packaging.
By Mike Carter.
This trapdoor in your kitchen floor leads to your very own tiny wine cellar.
Source :: Liqurious.