Mollydooker Velvet Glove

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The Velvet Glove, the flagship of the Mollydooker wines. Only the very best of Sarah and Sparky’s creations become The Velvet Glove. To keep consistency with previous Mollydooker packaging Mash again used an illustrative approach. This time an illustrated 1920’s left hand glove was created. The name lent itself beautifully to a velvet paper stock.

Mash eventually chose an imported black velvet stock and then silver foiled the details over the die cut glove shaped label. The rather unique imported bottle was wax dipped.

Design by Mash Design.

Mollydooker Wines

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Mollydooker_Wines1

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Sarah and Sparky Marquis, names of formidable talent in the wine industry, approached Mash to create a new brand for their own wines. A brand name was created. Logo, stationery and packaging followed. Featured here are the lower priced series of wines offered by Mollydooker. The wines are of exceptional quality, due the skills of Sarah & Sparky, attention to detail and hands on approach.

It seemed fitting for Mash to design the packaging with no computer generated fonts, all type was hand drawn. Inspiration came from antique books and advertising illustrations of old. Working with John Englehardt, Mash created their own illustrations based on the wine names.

Since inception of these labels Mollydooker brand awareness has shot through the roof. Combined with some outstanding wine scores, Mollydooker now regularly sells out.

Design by Mash Design.

Capel Vale Bubbly

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Capel Vale

Conceived and designed by Public Creative, Capel Vale’s new Sassy Sparkling brand is available at cellar door… bubbly fashionista’s rejoice!

Source :: Packagings of the World.

Bogie Man Wines

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Disegno design agency from Australia created Bogie Man identity for the premium range of wines from Watson’s Vineyard.

The idea came from the name of the region, where Watson’s Vineyard is situated, the Strathbogie Ranges, one of Victoria’s emerging wine regions that boasts award winning Chardonnay and Shiraz.

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Source :: www.popsop.com

2008 Hot Brands Wines

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The leading marketing publication Impact Databank, composing annual ratings of alcohol brands volumes, has named two of its wine brands, Gnarly Head and Bota Box, as 2008 Hot Brands.

This is the second consecutive Hot Brand Award for Gnarly Head and the first for premium bag-in-box wine brand, Bota Box.

Wine brands must meet the following criteria to qualify as Impact Hot Brands: established brand with double-digit growth each year in 2006, 2007 and 2008 and a minimum volume requirement of 200,000 cases. Gnarly Head and Bota Box wines are crafted by DFV Wines, a family-owned winery with 85 years of experience in California winemaking and winegrowing.

The DFV Wines’ brand portfolio includes Gnarly Head, 337, Irony, Bota Box, Loredona, Twisted, Brazin, Delicato and King Fish.

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Source :: www.popsop.com

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