Cem Amigos (One Hundred Friends) wine is a celebration to all friends. The numeral 100 with two laminated printed foil zeros symbolizes the grapes that colours may vary depending the wine category. Random names are UV printed as background as a homage to all our friends.
Designed by MusaWorkLab, a design agency based in Lisboa, Portugal.
Source :: Packagings of the World
Although more commonly associated with pharmaceutical packaging, extended-text labels can be applied to a number of other products. Winemaker Cline Cellars is using the technology to build its brand and connect better with its customers by telling the story of the 100-plus-year-old wines. Is this something your wine company could use to get the most out of your limited label space?
toolboxblog showcases 22 of the best winery sites they’ve come across…
The Redtree brand was initially introduced to the market in March 2007 prior to Cecchetti Wine Company working with CF Napa. While the price point of $10-15 was received enthusiastically by the trade, sales began to decline rapidly shortly after the launch. The feedback from key accounts was that the packaging was too dark and ominous.
Cecchetti Wine Company quickly made the decision to pursue a redesign for the next vintage.
CF Napa established a completely new positioning for the brand. The brand would leverage its premium California appellation and be friendly, approachable and authentic. The redesign of the Red Tree packaging took inspiration from “mom and pop” fruit stands found along so many of the California’s roadsides.
The simple red and cream design is brighter, fresher and makes use of a modern vertically orientated label that features an iconic oak tree for easy consumer recognition and recall. Embossing and a textured, toothy paper help reinforce the brand’s natural goodness, while all varietal specific information is located on a separate red strip at the base of the bottle for ease of shopping.
In the first half of 2008, 48,000 cases were sold—already double the total amount of cases sold during the previous years’ launch!
Source :: POPSOP.COM
Love wine and want to move to Sonoma County, California? Have we got a job for you. The Murphy-Goode Winery is offering a "Really Goode Job" for the right person. They will pay $10,000 a month for a six-month contract that includes private housing in Healdsburg, California. The winery is seeking a web-savvy communicator who wants to learn about viticulture, winemaking, Sonoma County and Murphy-Goode wines and share what they have learned through social media tools such as Facebook, blogs, internet videos and Twitter.
Those in San Francisco can get a jump on the application process on April 28 at 11:30 a.m. at 120 Market Street near the Hyatt Regency. Visitors who arrive at the "A Really Goode Job’s" purple and white kiosk can meet the boss and get a 24-hour head start in the application process by being provided with a code that will give them immediate access to the www.areallygoodejob.com website which launches on April 29 to the public at large.
The website will have an employment application and will ask applicants to submit a one-minute video. Applications close on June 5, 2009. Murphy-Goode Winery will then select 50 candidates then narrow the list down to the top 10 who will be interviewed from June 27 to July 1. The person chosen for the job will be announced on July 9 and begin work on August 1. As you might expect, all applicants must be at least 21 years old.
By Deidre Woollard | Source :: www.luxist.com