There are quite a few wine apps out there for choosing a bottle but the Liberty School WINE DJ app is a unique program combining music and wine. The application builds a playlist of “Music to Match Your Spirits” based on mood, setting and which Liberty School wine is being consumed. The app is available for download free via Apple’s app store and on Apple’s iTunes.
After launching the app, users are prompted to choose a Liberty School wine (cabernet, chardonnay, etc.) and are shown a series of sliders to adjust variables that correspond with their situation to help determine the mood for the music. With music sourced from GrooveShark.com, the potential for unique playlists are extensive. The app comes with information on Liberty School wines including tasting notes and a map feature that shows the nearest retailers who carry the wine.
The WINE DJ Liberty School iPhone app is compatible with several wines within the Hope Family Wines portfolio including Liberty School, Candor, and Treana. I tested this out a few weeks ago and it’s pretty fun. The best part is that if you don’t like what is playing you can always fiddle with the sliders and get more music.
By Deidre Woollard | Source :: www.luxist.com
The leading Italian Brand Advisory and Strategic Design consultancy RobilantAssociati has created new visual identity and packaging for a premium vintage cuvée Ferrari Riserva Lunelli, the first wine label of Ferrari family.
Riserva Lunelli has been fermented and aged in large casks made of Austrian oak, taking in the rich taste and aroma of ‘luxury’ Chardonnay.
The designers were tasked to highlight the premium high-end positioning of Ferrari brand, its heritage and rich traditions as well as exclusive Italian style of ‘royal simplicity’.
The elegant outer box with the initials RL – Reserve Lunelli – printed directly on the bottle as well, summarizing the refined image of Italian luxury and style.
RobilantAssociati will continue partnership with Cantine Ferrari, working on other SKUs of the range: the Sparkling line for large retailers, lines Perl and Maximum Ho.Re.Ca for the channel, and the exclusive Ferrari Black Perlè launched last season.
Source :: www.popsop.com
The Brandever creative agency has developed a great design for Naramalta Bench’s Therapy Vineyards. To make the bottles really unforgettable and luring, the designers put these famous Rorschach inkblots which are used in psychiatry when the patient’s problem is being determined.
To promote a product by drawing parallels between it and mind problems is a very risky thing, but this time it does work.
The Therapy Vineyards are located in the vineyards and mountains of the Naramata Bench in Canada. The premium wine in bottles featuring various inkblots will definitely turn to be a hit of sales.
With Therapy Vineyards you are encouraged to explore your imagination and answer the silent question: “What does this remind you of?” After a glass of ultra premium wine you’ll find what to say.
Source :: www.popsop.com
Interactive wine labeling from Puzzle Time.
It’s probably best to start the crossword before you finish the bottle of wine.
Source :: Liqurious
For the wine lover who has everything, popular California winery Kendall-Jackson has a new service that is a step above their usual offerings.
For $30,000 Kendall-Jackson winemaster Randy Ullom will spend three days with a wine lover, doing extensive wine tastings with them, learning their preferences and creating an ideal customized blend based on their tastes and personality.
The purchaser will later receive a case of 12 bottles of the wine with a personalized label. A portion of the proceeds will be donated to charity.
Those interested in the program should email for more information at [email protected].
Source :: www.luxist.com