Created for Jackson Family Wines (of Kendall-Jackson fame), Farrier is a brand that D/C helped build from the ground up. The client came with a plot of land in Sonoma’s Alexander Valley and a challenge – create a wine brand that embodies the heritage of that singular place.
The overall concept taps into the sense of community that has historically played such an important role in rural life. Jackson Family Wines has always been guided by a strong appreciation for the land. And, as a family business, it is deeply rooted in the community. It seemed natural for Farrier to pay tribute to these things.
The design tells the story of a blacksmith shop that had been on the property in the 1800s. It was a place where the local farrier (or horseshoe fitter, for those of you not familiar with equine parlance) plied his trade and the townsfolk gathered to socialize. Reinforcing the handcrafted quality of the wine, the packaging mirrors the look of an old newspaper and the language adopts an endearingly olde-school colloquial tone. The red wine uses a more traditional wrap label, while the whites are adorned with a die-cut "F".
The Bag-in-Bag wine Vernissage has taken both wine-lovers and the press by storm, in Sweden as well as internationally. Behind the success are Sofia Blomberg, the creator of the unique packaging design, and Takis Soldatos, the creator of the packaging´s contents. The results are elegant design, and a characteristically typical mixture of French Chardonnay and Viognier produced in one of Northern Europe´s most modern wineries, Nordic Sea Winery in Simrishamn.
The thought behind Vernissage is a playful approach the curious and modern wine consumer. At the same time, a woman´s touch has propelled the Bag-in-Bag wine from the practical to the elegant.
The Bag-in-Bag wine Vernissage has received a great deal of attention from both wine-lovers and the press, in Sweden as well as internationally. On the 17th, of September it was named the "Most Innovative" in the Carton Awards 2010.
Now it´s unique design has won gold in the Pentawards the world´s largest packaging design competition. The prestigious awards ceremony was held in Shanghai on the 30th of September 2010.
Designed by Sofia Blomberg, a freelance Art Director and graphic designer based in Stockholm, Sweden.
Source :: Packaging of the World.
Interesting illustration on the 2009 vintage Dame Vida wine label designed by Calcco, Spain.
Source :: Packaging of the World.
As if boxed wine and mini-bottles weren't controversial enough now we have wine packaged in individual glasses. Marks & Spencer debuted the individual serving sizes called "Le Froglet" in the UK this summer and has now started offering them in Hong Kong at their M&S food shop in Wanchai. A sign that they're doing well? Perhaps. M&S reports that more than one glass is sold every minute.
Although the glasses are, of course, not really glass. It took 18 months of development to come up with the design, which includes a plastic wine glass, a leak-proof paper top, and even "inert filling technology" to keep the wine from being exposed to oxygen inside the packaging. The single-serve glasses are geared to impromptu picnickers or people who want just one glass with dinner and according to the WSJ they actually taste better than expected, as long as you don't let them sit too long after opening.
Le Froglet comes in three flavors, Shiraz, Rosé, and Chardonnay, for about $5 each.
By Rigel Celeste | Source :: www.luxist.com
More impressive work by Mark Ransome from Cape Town based Fireworks Design.