A strong wine, hand-made and organic, produced by a small familiar cellar in the Priorat, Spain. To obtain a hand-made character the label is made by hand. As if it was made by the members of the family.
As well as rebranding the identity for the Herdade Grande wine producer from Portugal (Alentejo), MusaWorkLab also designed the packaging for both wines Herdade Grande and Condado das Vinhas.
Source :: Packaging of the World
Oyikil is a line redesign and extension project carried out by José Bahamonde and Natalia Arena. The line needed to grow vertically (Reserva, Gran Reserva, Icono) and horizontally, i.e. by adding varietals. These clients also wanted that labels looked more trendy and elegant.
The name had to be kept, that is why, we decided to emphasize its meaning (Oyikil is Tehuelche language for Condor) and try to find a new image that would allow us more versatility. We redesigned the brand by using a more balanced and legible font.
The Condor colors and flying altitude inspired us to come up with a simple way to represent each line. The first white label represents the youngest and less costly wines. “Vuelo” (flight), “Gran Vuelo” (great flight) and “Cumbre” (summit)correspond to Reserva, Gran Reserva and Icono respectively where the background color gets darker and the condor flies higher.
The designers created new labels for the well-known German wine Lieberfraumilch. In the design of the labels traditional elements were used: bright blue and white colour combination in the label, bottle shape, blue colour of the Rein bottle. The wine collection includes different wine brands. A label was created for each brand. The themes of each label are comic images.
The newest wine label for Portuguese brand “Luis Pato” was created by M&A Creative. The idea behind the design was to create an irreverent concept using the image of the owner with graphic illustration.