Annika Sorenstam to Launch Pricey Syrah
Posted in: Wine Marketing
Golfers and wine seem to be a natural match. Greg Norman, Ernie Els and Nick Faldo are just a few of the golfers with a label to their credit. Now the list swells to welcome one of the best female golfers to play the game, Annika Sorenstam.
Sorenstam has been working with fifth generation Winemaker Karl Wente of Wente Vineyards on her own namesake Syrah, Annika, which will be released in May 2009. The ultra-premium Central Coast Syrah will sell for $75.
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