In 1824 the Sultan of Egypt bestowed a giraffe to the King of France as a gift of diplomacy. The giraffe, nicknamed Tall Horse by the thousands of Frenchman who lined the streets to witness the event of the giraffe travelling from the port of Marseilles to Paris, inspired the creation of the Tall Horse range of wines.
Launched specifically to capitalize on the ‘critter craze’ that hit the USA, Tall Horse is still standing tall. The unmistakable colourful labels stand out from the on-shelf clutter in retail stores making it instantly recognizable.
Design by Mark Ransome, Fireworks Design.