Europe’s leading paper-based packaging manufacturer Smurfit Kappa has created a revolutionary new corrugated mail order pack for wine bottles, specially designed to withstand the grueling postal distribution chain environment.
The strong and durable ‘Protektapak’ corrugated box design provides unique transit protection for bottles. It has a 100% guarantee and during tests has been proven robust enough to protect bottle contents, even when being dropped from 5 metres (the height of a standard first storey window).
Smurfit Kappa created ‘Protektapak’ when briefed by Winehound.co.uk to develop an environmentally friendly and sustainable alternative to protective mailing packs currently used in the market. The resulting corrugated box design aims to replace environmentally unfriendly and expensive polystyrene.
Marco Attard, Director at Winehound.co.uk said: “The brief was to design new postal packaging for our premium quality bottles of wine. Our key requirement was for the pack to withstand the brutal demands of the distribution chain. With the introduction of Protektapak our breakages have been reduced and as a result we are now able to despatch wine products with complete confidence. We have also reduced our carbon footprint due to the pack replacing harmful polystyrene alternatives.”
The ‘Protektapak’ innovative design has been awarded the UK Packaging Awards 2008 Corrugated Packaging Award.