Pica Nuttalli 1

pica_closeup 2

Elliot Olson, a communication design student from Portland Oregon, has created a identity system, labels, and packaging for a company called Pica Nuttalli. Pica Nuttalli ( a company name that Elliot thought of) is the scientific name of the Yellow Billed Magpie, a bird that only lives in the foothills of California’s wine country. During the project he created a back story for the vineyard, a logo and type treatment, a set of labels, and gift packaging.

Source: Packagings of the World.


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