It is nothing out of the ordinary to see exclusive whisky’s presented in a cardboard tube as sales promotion, whereas the whisky still is and will be bottled in a glass bottle. Although also the first impression with this new packaging for the premium quality Cabernet wine of Four Wines, that impression, however, is wrong. The tube indeed is the second packaging, whereas the wine is stored in a plastic bag with spigot. In other words a luxurious bag-in-box or bag-in-tube packaging.
Four Wines offers his premium Cabernet, made from 92% Cabernet Sauvignon and 8% Petite Sirah by the renowned winemaker Barry Gnekow, in a stylish cylindrical box or tube, as upscale alternative to the common rectangular bag-in-box packaging or the traditional glass-with-cork bottles.
Skipping the relatively expensive traditional glass-and-cork packaging, enabled Four to create a much higher quality wine for its eco-friendly packaging and still being price-competitive. As a consequence, Four Wines is the first up-scale Cabernet Sauvignon produced in a non-traditional packaging. According to the company this wine is comparable with Cabernets double the price and is far superior to the quality of the wines usually packed in bag-in-boxes or similar packages.
The unique 3 ltr wine tube, in which the wine stays fresh up to four weeks after opening, is not just an outstanding wine in a beautiful packaging. The attractive, innovative packaging has a 50% lower CO2-emission compared to traditional glass bottles. According to the company, a standard glass wine bottle of 750 ml generates approximately 5,2 kg CO2-emission when transported from California to a shop in New York. The Four 3 ltr tube generates approximately half the emission per 750 ml. Moreover the wine tube gives 85% less waste and is made from 100% recyclable material, while the labels are printed with a printer powered by wind energy.
Source :: Best in Packaging