Filed Under Innovation | 

We first wrote about The French Rabbit Tetra Pak produced by the Boisset family on May 7th.

Boisset’s French rabbit was the first vintage wine in Tetra Pak containers in Canada, and one of the first in North America. It has since been introduced to 41 US states and in seven countries, based on the strength of its success with Ontario wine consumers. “Ontario wine consumers are knowledgeable and adventurous about wine,” Jean-Charles Boisset said. Wine in Tetra Pak containers is still the fastest growing wine trend in the US, and more than 2.5 billion litres of wine were sold in Tetra Pak worldwide last year, according to figures from Tetra Pak Canada.

Summer at the lake may bring back memories of long, quiet days by the dock, friends coming to visit by canoe,and entertaining outside - but it is also the inspiration for a new wine, SummerLake, by Boisset, which has just had its Canadian launch.

The creative packaging for SummerLake wine was inspired by lake imagery, including fish, and reflections in the water. In fact, there is a lake reflected in the trunk of the Red maple on the Cabernet Sauvignon Tetra Pak container.

By Mike Carter.



Leave a Reply

E-mail It