A French company is trying to help people find romance with a new wine that links them up with a special online dating site. The ‘Soif de Coeur’ (A Thirst for Romance) bottles of rosé, red or white wine contain a unique code in their labels that you tap into the website in the hope of finding your perfect match.

“You buy a bottle and there is a ticket on the back which tells you what to do,” said Michel Blaquie, the director of Imaginform which teamed up with France’s Omnivins wine company to work on the idea.

The French wine, in bottles in girly pink or boy blue, is on sale in supermarkets around France, Belgium and Switzerland and the producers are hoping to sell in Japan and Russia soon.
Since it was launched in France in March, 400,000 bottles have been sold and Imaginform says it knows of some people who have met up and exchanged phone numbers because of the site.

A bottle, priced at around 2 pounds, will buy you one introduction. You type in your age, sex and which sex you would like to meet and the company will link you up with someone who also bought a bottle of ‘Soif de Coeur’ wine. Most of those who have logged on to the website are women aged between 30 and 40. “We did have one man who was 80, but I don’t know if he has met anyone yet,” said Blaquie.

Source: www.dailytimes.com.pk


One Response to “Romance in a wine bottle”

  1. Alastair Bathgate on August 1st, 2007 19:07

    A neat marketing gimmick. I guess to call the wine gruesome would be to miss the point.
    Wouldn’t they be better off selling it in the UK or US though? We are all fools for such gimmicks.

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