Rie Rasmussen Becomes New Muse of Perrier-Jouet

The renowned champagne brand Perrier-Jouët has invited Rie Rasmussen, a fashion model, designer and artist, to become its new muse.

Rie Rasmussen has brought the artistic heritage of the brand and its Emille Galle’s bottle design to her life and now shares it with her own view at the refined Perrier-Jouët.

The campaign’s motto is “Beauty is a form of genius” (Oscar Wild), and Rasmussen is one of those who can depict the sensitive and artistic soul of the brand.

Source :: www.popsop.com


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