I love the branding for this wine. Five estates from five different regions of Italy all offered up a single, signature wine to this line. The name, Bootleg, plays off the famous boot shape of Italy. And the distinctive packaging has the look and feel of knee-high leather boots.

Source: http://badbanana.typepad.com

By Mike Carter.


One Response to “The Bootleg Collection”

  1. Alfonso on January 5th, 2008 17:05

    Unfortunately, the project has been scrapped and the wines have hit the close out lists. Too bad, because the wines were good.

    Consumers told me, in the marketplace, on the floor of retail stores, that they didn’t know what was inside- the bottle obscured the product. They didn’t trust that.

    Odd – I, too, thought it was a great package

    Back to the drawing board.

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