The (oops) line of wines is from Chile and the name refers to the fact that the red carmenère grape was thought to be merlot until the mid-1990s when a viticulturist discovered the mistake. Fast-forward a dozen years and a new wine brand was born.

 

Now on to Joe Blow. I’ll let you judge the name; it will no doubt turn off some, appeal to others and get its share of laughs as well as sales. “This wine is serious,” Joe Blow explains on the bottle. “The label is not.” Okay, maybe the lesson here is to lighten up a little.

By Edward Deitch.

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