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The French may be losing share in the global market, but they are beginning to fight back. A good example is the new drive by French Vins de Pays in the United Kingdom, which is California’s biggest export market. Vins de Pays producers are finding good reception in UK supermarkets, at a price Brits like to pay. Part of the campaign is an education Web site, aimed at the UK market. Check it out at vinsdepays.co.uk. Especially if you are a California producer hoping to move more boxes in the UK.

Source: www.top10resources.net


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