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2010 is the name of a wine to share with friends and celebrate the beginning of the new year. This product has been elaborated using organic farming methods without herbicides, pesticides or aggressive chemical filtrations. It’s a limited numbered edition of 2010 bottles.
The label is a poster that wraps the bottle with the help of a rubber band without using adhesives. Once the wine is finished the bottle can be returned and the label has also a second life as a poster with this message about 2010: “Got the feeling it’s gonna be a good year”. Cheers!
Agency: Bendita Gloria
LO MON is the first wine produced by the “Trossos del Priorat” winery. The main characteristic of wines from this area is the earth in which the vines are grown. That’s why the “Lo Mon” label has broadened its format as much as possible, turning into a large landscape that wraps around the bottle. The front and back have been deconstructed, becoming a single label where the tasting notes take centre stage. The use of colour and typography is a departure from the codes normally used by the wine industry.
A new winemaker contacted us in order to provide a visual identity to his new wine. The wine is of extremely high quality, but free from any filtering or chemical treatments. So, it sits there exposed, without any chemical aid for the consumer to taste it.
“You could say that it was the king of wines …but a sincere one.” the client said. That reminded us of the Hans Christian Andersen tale “The Emperor’s clothes” where the king sits naked and exposed for everyone to see who he really was.
So we decided to name the wine “NAKED KING”. In order to visually present that, we designed the label of the bottle shaped like a crown and embossed the title NAKED KING instead of printing it. We wanted to show that way it would seem like a naked king, without anything on.
For the wooden box we silk printed in the front the tale with big type like in a child book and highlighted the words “The king is naked”.
The words on the bottle label are in Greek, and is the name of the wine which is “NAKED KING” . The words on the wooden box is the whole fairytale “The emperor’s clothes” by Hans Christian Andersen and highlighted and bigger are the words “the king is naked”
Agency: BEETROOT DESIGN GROUP
By Salih Küçükaga | Source :: Packaging World