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June 22, 2010

Chateau Lafite Rothschild : A Wine That Needs No Introduction

Posted in: Wine Branding

Chateau Lafite Rothschild

In 1787, scarcely ten years after some ambitious colonists declared a new country across the Atlantic, a small French winery called Chateau Lafite produced a very special bottle. Little did the resident oenologist know that nearly 200 years later, the bottle would sell for 105,000 pounds - roughly $160,000 - setting the mark for price that has stood since 1985.

When Baron James de Rothschild, a patriarch of the famous European banking family, purchased Chateau Lafite in 1868, it was perhaps a sign of a good investment recognized. But the Baron never saw his purchase bear fruit - he passed away just three months later, leaving the renamed Chateau Lafite-Rothschild estate to his three sons.

Over a century later, Chateau Lafite Rothschild remains one of the world’s most esteemed wine estates, producing some 35,000 cases per year. Much like the record-setting bottle from 1787, even the most recent vintages continue to rapidly appreciate in value - the 2008 Lafite Rothschild was valued at 1,500 pounds upon its release, but bottle prices more than doubled within two weeks. Baron James would be proud.

By Carrie Coolidge | Source :: www.luxist.com


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