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July 10, 2010

Swanson Vineyards Launches New Website

Posted in: Wine Websites


One of our favorite wineries, Swanson Vineyards has launched a new website that presents Swanson as more of a lifestyle than just a winery. The brand already sold Swanson-branded caviar and the delectable Alexis bonbons (a delicious curry and cabernet sauvignon chocolate confection) but now the site includes more gifts. “We’re presenting a new and lively face for our wines with our new website,” explains proprietor W. Clarke Swanson. “This fresh approach with our website characterizes Swanson as a winery with elegant lifestyle choices, which is expressed by the detail and personality of our new site,” he added.

Orchestrated by the winery’s Creative Director, Alexis Swanson Traina, the Swanson Vineyards’ new site communicates the Swanson wine experience through illustrator Jean-Philippe Delhomme’s fanciful renderings. The website will offer new material each month and includes Alexis’ Napa, a blog written by Alexis Swanson Traina, full of tips and her personal point of view on life in Napa. Her blog will also include profiles of San Francisco Bay Area personalities in a section called Peeps & Players: currently featured are Katrina Markoff, Ira Yeager, Trevor Traina, Andy Spade, Thomas Britt, Jean-Philippe Delhomme, Torryne Choate and Sam Godfrey.

Swanson Vineyards is also opening the Sip Shoppe this summer at the Rutherford, California vineyard. Billed as a candy store for adults the shop offers sips of Swanson Vineyards’ finest library vintages paired with small bites as well as gifts and wines available by the case of the bottle. Tastings include caviar, chocolates, pates de fruits (jellies) and sorbets, in mini pairings such as Swanson Vineyards Pinot Grigio served with a large dollop of Swanson Vineyards’ domestic caviar on a potato chip. The signature tasting is the Salonnière, featuring “Alexis” Cabernet Sauvignon paired with Alexis Bonbon and served with the highly delicate dessert wine Angelica.

The shoppe sells playful kits including the Newlywed Kit: six bottles of Swanson Vineyards’ special occasion wine “Just Married,” accompanied by an ostrich feather duster and a sage bundle (complete with instructions to clear out bad energy and create wedded bliss). Coming shortly, The Break Up Kit, The Stork Kit and the Please Forgive Me Kit.

Swanson Vineyards’ partners include retail genius Andy Spade; renowned illustrator Jean-Philippe Delhomme; interior designer Thomas Britt; illustrious chocolatier Katrina Markoff of Vosges Haut Chocolate; Singer Vanessa Carlton and her exclusive stationery line (unique to Swanson Vineyards); avant-garde florist Torryne Choate; and renowned California painter, Ira Yeager. The shop opens July 15, hours are Thursday - Sunday 11:00am - 5:00pm.

By Deidre Woollard | Source :: www.luxist.com

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