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September 14, 2010

Chateau Ste Michelle Unique Packaging

Posted in: Wine Packaging Design

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Through their Artist Series Meritage wines, Chateau Ste Michelle pays tribute to the work of one renowned artist each year. A feast for the eyes and palate, the collection celebrates the passion of each artisan, the winemaker and the artist, offering vintage wines in a beautifully crafted case.

This year’s series utilized a unique design and featured work from the late T.L. Lange whose use of vivid colors paired with abstract shapes offered us endless design inspiration. Hinged together, the box opens to unveil three triangular compartments each displaying a bottle of wine and portions of Lange’s creation. The collapsible design allows for minimal retail shelf space when closed, but still creates an impressive display piece when opened.

However, this feature wasn’t simply happenstance! Bulky packaging can increase shipping costs tremendously. Therefore, when collaborating with Ste Michelle in the initial design phase, we worked to maximize the volume in an effort to minimize shipping costs. When four cases are placed together, they form a perfect square fitting snuggly into a shipping carton and leaving only a small opening in the center.

Design by Design Packaging Inc. | Source :: Packaging of the World


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