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October 07, 2007

Story telling as marketing, blog it

Posted in: Blogging

For wine marketers “Online Marketing” could be the best return for your money. Read on…

‘Online Marketing’ as it is quaintly called, is probably the least expensive communication on a ‘one to many basis’ available.

So, does your business really need more of a shopfront, or perhaps a press marketing campaign with a freephone number and a new callcentre, or maybe ’Online Marketing’ is a better place to put your budget.

Matt Ambrose tells it best, as usual, around a classic tale of a global micro-brand

It seems that if you tell your company story well enough, people could literally buy into it, and help make the story even better, joining the club.

What’s a better conversation over the evening meal?

a. I popped into town to buy a shirt today from Marks and Spencers - or,

b. I bought my shirt from a chap in England. He flys all over the world once a quarter to measure us up and the delivery is within a week or two. It’s great service, and now he keeps my measurements, it saves so much time when I need a new one. Yes of course, you can find him on.. http://englishcut.com/ There’s loads of pictures of the tailoring process and what he’s up to, quite interesting really.

You could never get that word of mouth from a telesales campaign could you, especially as they always seem to interrupt your dinner.

Source: www.conversationware.co.uk


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