Filed Under Wine Advertising
Scarlett Johansson, a young and successful movie actress known also as a face of Mango and celebrity ambassador for Moët & Chandon Champagne (since 2009), starred in a series of commercial photographs that are part of the new brand’s romantic campaign.
The photos were taken by British photographer Tim Walker during the photo set that took place in Trianon, a residence built by Jean-Rémy’s Moët between 1805-1817 on the Moët & Chandon Estate in Epernay, France. One of the photos presents close-up of Scarlett pouting seductively, wearing a bright-red lipstick. Another shot sees her posing on an old-style wooden staircase among the towers of champagne glasses and holding a bottle of Champagne, while wearing a sexy egg blue ballgown.
In course of the campaign three shots were created for the use in outdoor, print, and online advertising.
According to huffingtonpost.com, Moët & Chandon President & CEO Daniel Lalonde said, “Moët & Chandon, the most loved champagne since 1743, is a universal symbol of joie de vivre and success. This new campaign highlights a return to the immutable elegance and glamour that are inherent to both Moët and Scarlett.”
This is another step in the history of collaboration between Scarlett Johansson and Moet & Chandon, which is recognized as a champagne brand of cinema and the reference for fabulous celebration around the world.
Source :: popsop