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Brief: To name and create a premium organic package for a limited edition of top end organic Marlborough Sauvignon Blanc Wine. It needed to look and feel natural but original and act as a talking point for consumers.

Solution: Alternative was chosen as it reflects a new way of looking at organic packaging. The concept simply shows a vine from the leaves, to the bark to the wine. Every aspect of the packaging was organic, this includes the lazer cut balsa wood, the string and wax that is used to afix the label to the bottle, the outer paper wrapping and even the inks used to print the image.

Design by The Creative Method | Source :: Lovely Package

Comments

2 Responses to “Alternative”

  1. Jeremy Shapley on March 16th, 2011 17:14

    Who was the designer for these labels? I love them all, Specially the leaf wrapper..
     
    Awesome….

  2. Paula Sugarman on March 23rd, 2011 2:21

    Hi Mike, I love these labels. Must have been small runs and hand application. Very cool!
     

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Tired of waiting 3 to 4 weeks for your labels? Veritas Consulting digital label printing offers fast turnaround times which enables our customers to get their products to market quickly. Contact Mike or click on the link below.

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