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April 04, 2011

Perrier-Jouet Celebrates it’s 200th Anniversary in Paris

Posted in: Wine Branding

On March 20, Champagne House Perrier-Jouët celebrated its bicentenary with the unveiling of Bi-Centenaire—the very first Living Legacy champagne designed to be passed on to future generations.

An exclusive guest list gathered for the unveiling of a new kind of Champagne experience by the house renowned globally for its Belle Époque Cuvée. Guests were also treated to the unveiling of a new work of art commissioned from American artist Daniel Arsham, designed to embody the spirit of Bi-Centenaire—a true invitation to celebrate life.

Perrier-Jouët Bi-Centenaire tells the unexpected tale of a great vintage wine with two stories. The first takes place today: a champagne-lover treats himself to a magnum of Perrier-Jouët Belle Epoque 1998. Many years later, a descendant in turn enjoys a magnum of Belle Epoque 1998, passed down through the generations, preciously stored in a private cellar in Perrier-Jouët for up to 100 years.

perrier jouet bicente 01

Just 200 guests from 10 countries attended the private launch, set in the stunning glass courtyard of the iconic Ecole des Beaux Arts in Paris, symbolizing Perrier-Jouët’s passionate family spirit for passing on artisanal and artistic craftsmanship. Guests enjoyed a unique exhibition of photographic portraits by legendary Studio Harcourt, showcasing iconic examples of family legacy including French movie stars Alain Delon and daughter Anouchka, American model and actress Jerry Hall and daughter Georgia May Jagger, Catherine Deneuve and son Christian Vadim, the world’s oldest Circus dynasty Patriarch Sampion Bouglione and son Francesco, France’s oldest jeweller Olivier Mellerio and daughter Emilie, and more.

The evening concluded with the unveiling of Daniel Arsham’s unique diptych sculpture, revealing glimpses of the bottles through an original and distinctive architecture, designed to express the philosophy of this champagne. “It was this spirit of Perrier-Jouët continuity that I wanted to illustrate by creating a diptych that combined both the essence of Perrier-Jouët and my universe. My initial inspiration came from Perrier-Jouët’s vines and its cellars, the detail of Emile Gallé’s anemone flower,” commented Daniel Arsham.

Perrier-Jouët Bi-Centenaire is available in very limited quantities (100 pieces only) at the Champagne House’s Boutique in Epernay and by appointment only including a privileged hospitality experience. It is also available through the exclusive Pernod Ricard network for an average RSP of 10,000 euros.

Source :: POPSOP

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