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The Design Studio 13 developed the design for the wine bag-in-box. The main design element is a grapevine with a grapes cluster against the picturesque landscape. All the information is written on the label hung on the grapevine. Just two colours used in this design: the light colour is for white wine, and the black colour is for the red one. The colourful and laconic design will take much attention of potential buyers.

Two design variants for the label were developed. In the first one the light tone is used for the white wine, in the second – the dark tone for the semi sweet one. The brightness and saturation of the colours, naturalness of the illustration attract attention without an additional advertisement.

Source :: Packaging of the World

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